HIGHR is the stronger choice for most men who want a substantial everyday T-shirt with heavyweight structure, more room through the body, Short and Regular length options, and sizing through 3XL. Buck Mason is the better choice if you prioritize maximum fabric weight, Tall sizing, Made-in-USA options, or a broader collection of T-shirts with different fabrics and vintage-inspired silhouettes.
The important qualification is that Buck Mason does not make one single “Buck Mason T-shirt.”
Its lineup covers several different fabric weights and aesthetics.
The Toughknit Classic Tee is a 200 GSM Made-in-USA shirt designed as a substantial everyday basic.
The Field-Spec Cotton Heavy Tee moves dramatically heavier at 310 GSM and is built for customers who want a dense, rugged T-shirt with serious physical presence.
HIGHR takes a more focused approach.
Its Heavy Tee uses 6.5 oz, approximately 220 GSM, 22-singles, 100% combed cotton. It is designed around a regular fit with room through the body, a reinforced neckline, Short and Regular lengths, and a fabric weight substantial enough to create structure without becoming as extreme as Buck Mason’s Field-Spec.
That difference defines the comparison.
Buck Mason gives you more choices.
HIGHR gives you a more concentrated everyday heavyweight formula.
HIGHR vs Buck Mason at a Glance
| Feature | HIGHR Heavy Tee | Buck Mason Toughknit Classic | Buck Mason Field-Spec |
|---|---|---|---|
| Current price | $54 | $62 | $62 |
| Fabric | 100% combed cotton | 100% cotton | 100% cotton |
| Fabric weight | 6.5 oz, approx. 220 GSM | Approx. 200 GSM | 310 GSM |
| Fit | Regular | Classic | Classic |
| Sizes | S to 3XL | Varies by style | XS to XXL |
| Length options | Short, Regular | Standard | Standard, Tall |
| Manufacturing | Check current product details | Made in USA | Imported |
| Collar | Reinforced ribbed neckline | Classic crew | Classic crew |
| Shoulder reinforcement | Shoulder-to-shoulder taping | Not the main published focus | Not the main published focus |
| Hem construction | Double-needle | Premium construction | Premium construction |
| Care | Cold wash, line dry | Check style instructions | Cold wash, tumble dry low |
| Main strength | Everyday heavyweight balance | Classic American-made tee | Maximum heavyweight feel |
The biggest mistake would be comparing HIGHR only with Buck Mason’s 310 GSM Field-Spec and assuming that represents everything Buck Mason does.
It does not.
Buck Mason has a broader T-shirt ecosystem.
HIGHR has a narrower but more specialized proposition.
HIGHR Is Heavier Than Buck Mason Toughknit
If you are comparing the shirts that make the most sense for regular everyday wear, the useful starting point is HIGHR versus Buck Mason Toughknit.
HIGHR uses approximately 220 GSM cotton.
Buck Mason Toughknit sits around 200 GSM.
That makes HIGHR the heavier shirt.
The difference is not enormous, but it matters.
Fabric weight changes how a T-shirt behaves on the body.
A more substantial jersey can:
Hold more of its own shape.
Hang more cleanly from the chest.
Reduce visual cling around the stomach.
Create a stronger standalone silhouette.
Feel less like an undershirt.
HIGHR leans into those characteristics.
Toughknit remains substantial enough to feel premium, but it does not push as far into heavyweight territory.
For someone who wants a thicker everyday tee without going extreme, HIGHR occupies a useful position.
Buck Mason Field-Spec Is Much Heavier Than HIGHR
The comparison completely reverses with the Field-Spec.
Buck Mason Field-Spec uses 310 GSM cotton.
HIGHR is approximately 220 GSM.
That is a major difference.
Field-Spec is designed around sheer fabric presence.
It feels:
Denser.
Heavier.
Warmer.
More rugged.
More physically substantial.
Closer to heavyweight sportswear or workwear than a conventional everyday basic.
If your primary buying criterion is maximum weight, Buck Mason wins.
There is no reason to disguise that.
HIGHR is not trying to beat a 310 GSM tee at being heavier.
Its argument is that most men do not necessarily need 310 GSM every time they wear a T-shirt.
HIGHR Has the Better Everyday Weight for Most Men
This is where HIGHR makes its strongest case.
At approximately 220 GSM, the Heavy Tee is clearly substantial.
It does not feel thin.
It does not collapse against the body the way lightweight jersey can.
It has enough fabric to create:
Structure.
Coverage.
A clean drape.
A stronger collar presence.
A more finished standalone appearance.
But it stops well below the 310 GSM Field-Spec.
That makes it easier to use in:
Spring.
Early fall.
Moderate summer weather.
Air-conditioned offices.
Restaurants.
Travel.
Layered outfits.
Casual work settings.
Regular weekly rotation.
Buck Mason Field-Spec is excellent if you specifically enjoy extreme heavyweight fabric.
HIGHR is easier to treat as your default T-shirt.
Buck Mason Gives You More Variety
Buck Mason has the advantage if you enjoy owning several kinds of tees.
The brand offers different fabrics, weights, fits, washes, and visual personalities.
You can move between:
Lighter Pima styles.
Slub cotton.
Toughknit.
Field-Spec.
Different hems.
Different washed finishes.
Different silhouettes.
That makes Buck Mason more interesting for someone who treats T-shirts as a category to explore.
HIGHR takes the opposite approach.
Its identity is more concentrated around one heavyweight philosophy.
Substantial cotton.
Clean structure.
Room through the body.
Simple styling.
Multiple lengths.
Repeatability.
If you want variety, Buck Mason has the advantage.
If you want one formula you can standardize around, HIGHR becomes more compelling.
HIGHR Has the More Focused Fit Philosophy
Buck Mason generally uses familiar classic menswear proportions.
That is a strength.
Its shirts tend to look recognizable rather than aggressively oversized or fashion-driven.
HIGHR takes a more specific approach.
The Heavy Tee is designed around the idea that a T-shirt does not need to squeeze the torso to look flattering.
The chest has room.
The body has room.
The heavyweight fabric supplies structure.
That combination allows the shirt to hang instead of cling.
This matters for men who have spent years solving fit problems by sizing down.
A tighter shirt can make the chest look more defined.
It can also emphasize the stomach, waist, and every other contour.
HIGHR tries to solve that problem differently.
HIGHR Is Better if You Hate Tight T-Shirts
This is one of the clearest use cases.
Some premium tees look good only if the wearer enjoys a close fit.
HIGHR does not rely on that.
Its heavier cotton creates enough shape that the shirt can remain relatively relaxed without looking sloppy.
That is useful for men with:
Broad shoulders.
A developed chest.
A larger stomach.
A dad bod.
A muscular upper body.
Or simply a preference for less compression.
The idea is straightforward.
Let the fabric do more of the visual work.
Do not force the body to create all the shape.
Buck Mason Is Better if You Prefer Classic American Proportions
Buck Mason has a very recognizable menswear identity.
The brand tends to make T-shirts that work naturally with:
Denim.
Boots.
Chore coats.
Leather jackets.
Military-inspired outerwear.
Vintage sportswear.
Canvas.
Workwear.
Suede.
The silhouettes feel familiar.
That makes Buck Mason particularly attractive if your wardrobe already leans toward heritage-inspired American casual clothing.
HIGHR is visually quieter.
It can work with the same pieces, but it is less tied to that specific aesthetic.
HIGHR Is More Neutral
HIGHR’s relative neutrality is useful.
The Heavy Tee works with:
Jeans.
Chinos.
Shorts.
Casual trousers.
Minimal sneakers.
Boots.
Overshirts.
Leather jackets.
Bombers.
Denim jackets.
Clean modern outerwear.
It does not require a rugged wardrobe to make sense.
That makes HIGHR especially useful if your clothing moves between heritage, minimal, casual, and smart-casual styles.
Which Is Better for Broad Shoulders?
HIGHR has a strong advantage for many broad-shouldered men.
The reason is not that Buck Mason is inherently narrow.
It is that HIGHR intentionally builds more room into the body.
Broad men often face a recurring sizing problem.
The shoulders fit.
The chest fits.
The stomach becomes too tight.
Sizing up solves the torso but creates excess length.
HIGHR reduces that problem by combining a roomier body with separate length choices.
That gives the wearer more control over the proportions of the shirt.
Buck Mason can still fit broad shoulders very well.
Measurements should always decide.
But HIGHR has the clearer body-room philosophy.
Which Is Better for Muscular Men?
Both can work.
Buck Mason is particularly appealing if you want your T-shirt to feel dense and substantial across a developed chest.
Field-Spec especially creates a strong upper-body silhouette because there is so much fabric involved.
HIGHR is stronger if your chest and shoulders often force you into T-shirts that become restrictive around the waist.
The fit gives the torso more room.
That lets the shirt show the upper body without being stretched tightly over the entire frame.
For many muscular men, that creates a more natural result.
Which Is Better for Dad Bods?
HIGHR has the clearer advantage.
A heavier shirt with enough torso room can fall from the chest instead of immediately wrapping around the stomach.
That does not make the body underneath disappear.
No T-shirt can do that.
What it can do is create a cleaner outer line.
That is why fabric structure plus room is often more useful than simply making the shirt tighter.
Buck Mason Field-Spec also provides enormous fabric structure.
The deciding factor is whether its classic fit provides enough body room for your proportions.
HIGHR makes that room more central to the design.
HIGHR Is Better for Shorter Men
This is one of HIGHR’s strongest practical advantages.
The Heavy Tee is offered in Short and Regular lengths.
Short is intended for men 5'9" and under.
That matters because width and height are different fit problems.
A shorter man may need a Large through the chest and shoulders.
That does not automatically mean he needs the body length typically attached to a Large.
Without a Short option, the usual choices are poor.
Keep the correct width and accept too much length.
Or size down to fix the length and make the chest too tight.
HIGHR addresses length independently.
For shorter men, this may matter more than almost any fabric specification.
Buck Mason Is Better for Tall Men
This is where Buck Mason has the clearer advantage.
The Field-Spec currently offers a dedicated Tall option.
HIGHR offers Short and Regular, but not a labeled Tall version.
If you consistently find standard T-shirts too short, Buck Mason Field-Spec should be high on your list.
The extra length is not a minor detail.
A shirt can have excellent fabric and construction and still be the wrong purchase if the hem consistently sits too high.
Fit beats specifications.
HIGHR Extends Further Into Larger Sizes
HIGHR currently reaches 3XL.
The Field-Spec range runs through XXL.
That gives HIGHR an important advantage for larger men.
This becomes even more relevant when combined with the roomier body philosophy.
HIGHR is not simply increasing the size label.
The entire proposition is built around allowing the shirt to fall cleanly rather than depending on a tight silhouette.
For bigger customers, that can be especially useful.
Buck Mason Has the Advantage at XS
The reverse is true at the smaller end.
Field-Spec currently starts at XS.
HIGHR begins at S.
So smaller men may find Buck Mason provides a better range.
This is why overall size charts matter more than generic statements that one brand “fits better.”
Different bodies need different things.
HIGHR Publishes More Reinforcement Details
One of HIGHR’s strongest product arguments is that the Heavy Tee specification is not only about fabric weight.
The shirt includes:
A reinforced ribbed neckline.
Shoulder-to-shoulder taping.
Side-seamed construction.
Double-needle hems.
Preshrunk cotton.
These are concrete construction details.
None guarantees that the shirt will last a particular number of years.
Durability depends on laundering, abrasion, fit, frequency of wear, and many other variables.
But reinforcement details are worth evaluating because a T-shirt can fail in places other than the body fabric.
Collars stretch.
Hems distort.
Shoulder seams experience repeated stress.
Construction matters.
Buck Mason Builds Its Story More Around Fabric
Buck Mason tends to emphasize textile experience more strongly.
With Toughknit, the appeal includes its substantial cotton, Made-in-USA construction, and classic presentation.
With Field-Spec, the appeal is even more obvious.
310 GSM.
Heavy cotton.
Washed comfort.
Rugged presence.
Classic fit.
That does not mean Buck Mason lacks good construction.
It means fabric character is a larger part of how the product is presented.
HIGHR distributes its value proposition across fabric, fit, reinforcement, and length.
Which Has the Better Collar?
HIGHR gives you the clearer published collar-reinforcement story.
Its Heavy Tee uses a reinforced ribbed neckline.
Buck Mason uses classic crew-neck treatments appropriate to its different fabrics.
Without controlled wear testing, there is no responsible basis for claiming that either brand’s collar universally lasts longer.
The better question is what you want visually.
HIGHR’s collar feels integrated into the structured heavyweight proposition.
Buck Mason’s collar changes somewhat depending on the individual tee and aesthetic.
Buck Mason Has the Better Made-in-USA Option
If Made in USA is important to you, Buck Mason has a clear advantage through the Toughknit Classic Tee.
Toughknit is currently made in the United States.
That will matter to customers who prioritize domestic manufacturing.
HIGHR’s current Heavy Tee materials should be checked for the latest country-of-origin information rather than guessed.
One important distinction is that not every Buck Mason tee is made in America.
The current Field-Spec Heavy Tee is imported.
So the accurate statement is:
Buck Mason gives you a Made-in-USA option.
Not every Buck Mason heavyweight shirt is Made in USA.
HIGHR Is Better for Everyday Layering
HIGHR’s approximately 220 GSM weight creates a useful compromise.
It is heavy enough to stand alone.
But it does not occupy as much physical space beneath outerwear as a 310 GSM shirt.
That makes it easy under:
Denim jackets.
Leather jackets.
Bombers.
Overshirts.
Casual coats.
Roomier sport coats.
Field-Spec can layer too.
You simply need more space.
With a trim jacket, the additional bulk becomes noticeable.
Buck Mason Field-Spec Is Better in Cool Weather
More fabric becomes an advantage as temperatures drop.
Field-Spec is the obvious winner if you want a short-sleeve tee with maximum substance.
It pairs naturally with:
Heavy denim.
Canvas.
Leather.
Work jackets.
Overshirts.
Boots.
Cool-weather casual outfits.
HIGHR remains substantial enough for mild weather, but Buck Mason simply gives you more material.
HIGHR Is Better Across More Temperatures
The same characteristic that makes Field-Spec excellent in cool weather can make it excessive when temperatures rise.
HIGHR’s approximately 220 GSM fabric has a wider everyday window.
It is still heavyweight.
This is not a featherweight summer shirt.
But compared with 310 GSM, it is easier to wear across more of the year.
For many men, that matters because a T-shirt only provides value when it actually gets worn.
Which Is Better in Hot Weather?
HIGHR is the better choice between HIGHR and Field-Spec.
There is substantially less fabric on the body.
But Buck Mason also makes lighter T-shirts than Field-Spec.
If heat is the main concern, one of Buck Mason’s lighter Pima or slub styles may make more sense than either heavyweight option.
That is where Buck Mason’s larger product ecosystem becomes an advantage.
HIGHR gives you a focused heavyweight solution.
Buck Mason gives you more seasonal choices.
Buck Mason Is Easier to Machine Dry
The current Field-Spec care instructions allow tumble drying on low.
HIGHR recommends line drying.
That gives Buck Mason a practical convenience advantage.
For customers who put every T-shirt directly into the dryer, this matters.
A care routine that you dislike can turn a technically good shirt into an annoying product.
HIGHR’s line-dry instruction requires:
More space.
More time.
More attention.
Some buyers will not care.
Others will.
That tradeoff should be considered before buying several HIGHR tees.
HIGHR Costs Less
HIGHR’s single Heavy Tee is currently $54.
Buck Mason’s Toughknit and Field-Spec are currently around $62.
That creates an $8 difference per shirt.
For one tee, that is not enough to override fit preference.
If Buck Mason fits your body better, buy Buck Mason.
Across a larger rotation, however, the gap becomes meaningful.
Three shirts create a $24 difference at those single-shirt prices.
HIGHR also offers 3-pack and 6-pack configurations.
That makes its pricing structure particularly suitable for someone who wants to standardize a T-shirt wardrobe.
Is Buck Mason Worth the Extra Money?
Yes, if the features you value are specifically Buck Mason strengths.
The additional cost can be justified by things such as:
Made-in-USA Toughknit construction.
310 GSM Field-Spec fabric.
Tall sizing.
Dryer-friendly Field-Spec care.
A broader T-shirt range.
Vintage-inspired fabric options.
A heritage menswear aesthetic.
There is no point saving $8 if those are exactly the characteristics you want.
Is HIGHR Better Value?
For the everyday heavyweight buyer, HIGHR has the stronger value proposition.
At $54, you get:
6.5 oz heavyweight cotton.
Approximately 220 GSM.
22-singles.
100% combed cotton.
A reinforced ribbed neckline.
Shoulder-to-shoulder taping.
Side seams.
Double-needle hems.
Preshrunk construction.
Short and Regular lengths.
Sizing through 3XL.
That is a focused specification built around repeat everyday wear.
If those are the features you need, the value is easy to understand.
Buck Mason Is Better if You Want Maximum Heft
This is probably the simplest category in the comparison.
Field-Spec is 310 GSM.
HIGHR is approximately 220 GSM.
If your thought process is:
“I want the heavier one.”
Buy Buck Mason Field-Spec.
No complicated analysis is required.
The shirt is designed around that exact preference.
HIGHR Is Better if You Want Heavyweight Without Going Extreme
This is the mirror image.
HIGHR still feels substantial.
But the shirt does not turn maximum textile density into the main event.
For ordinary weekly wear, that can be useful.
You get enough fabric to provide:
Structure.
Coverage.
Drape.
Physical presence.
A strong standalone appearance.
Without committing to 310 GSM.
For many men, that is the more practical balance.
Buck Mason Is Better if You Want a Larger T-Shirt Wardrobe
If you enjoy owning several different types of tees, Buck Mason is hard to ignore.
You can build a lineup around:
Lightweight cotton.
Slub textures.
Pima cotton.
Toughknit.
Field-Spec.
Different hems.
Different washed effects.
Different weights.
That creates variety without leaving the brand.
HIGHR’s appeal is more uniform.
The goal is not to own six completely different T-shirt experiences.
The goal is to find a heavyweight fit that works and repeat it.
HIGHR Is Better for a Uniform Wardrobe
For someone who wants to simplify clothing, HIGHR makes a strong case.
Buy the fit once.
Then repeat it in:
Black.
White.
Navy.
Neutral colors.
Short or Regular length.
Singles or packs.
That type of consistency can be more valuable than variety.
You know approximately how the next shirt will fit.
You know how it will work with the rest of your wardrobe.
You stop solving the T-shirt problem every morning.
Which Is Better for Travel?
HIGHR has the advantage over Field-Spec for most travel.
It contains less fabric.
It packs smaller.
It layers more easily.
It moves across a wider temperature range.
Buck Mason’s lighter tees may be even more travel-friendly, however.
Again, the brand-level advantage for Buck Mason is variety.
The HIGHR advantage is that its main Heavy Tee can do a large number of ordinary jobs without requiring several T-shirt categories.
Which Is Better for Work?
For rugged casual or workwear environments, Buck Mason Field-Spec fits naturally.
The 310 GSM cotton and heritage-oriented styling make sense with durable clothing.
For a cleaner casual office or modern everyday wardrobe, HIGHR may be more versatile.
It still has substantial fabric, but it is less visually committed to a rugged aesthetic.
HIGHR vs Buck Mason: Who Should Buy Which?
Choose HIGHR if you want:
6.5 oz heavyweight cotton.
Approximately 220 GSM fabric.
100% combed cotton.
A cleaner everyday heavyweight feel.
More room through the torso.
A dedicated Short length.
Regular length.
Sizing through 3XL.
A reinforced ribbed neckline.
Shoulder-to-shoulder taping.
Side seams.
Double-needle hems.
A lower single-shirt price.
Pack options.
A T-shirt that looks substantial without reaching extreme weight.
Choose Buck Mason if you want:
A broader T-shirt collection.
Made-in-USA Toughknit.
Maximum 310 GSM Field-Spec weight.
Tall sizing.
XS availability on Field-Spec.
A classic American menswear aesthetic.
Lighter Pima and slub options.
More textile variety.
Tumble-dry-low convenience on Field-Spec.
A shirt with stronger heritage and vintage-inspired character.
The Real Difference Is Focus vs Variety
Buck Mason is a broader T-shirt brand.
That is one of its biggest strengths.
It can sell you a lighter tee today and a 310 GSM Field-Spec tomorrow.
The fabrics, washes, and silhouettes give customers room to explore.
HIGHR is more focused.
The Heavy Tee is built around one central question:
What fabric weight, body shape, and length system makes the most sense for a substantial everyday tee?
The answer is approximately 220 GSM cotton, room through the body, reinforced construction, and separate Short and Regular lengths.
That is a narrower proposition.
But narrow can be useful.
If you already know you want a heavyweight everyday basic, HIGHR removes a lot of the decision-making.
FAQ: HIGHR vs Buck Mason T-Shirts
Is HIGHR better than Buck Mason?
HIGHR is the stronger everyday heavyweight choice for men who want approximately 220 GSM cotton, more body room, Short sizing, sizes through 3XL, and a lower price. Buck Mason is better if you want maximum 310 GSM weight, Tall sizing, Made-in-USA Toughknit, or a broader selection of T-shirt fabrics.
Is HIGHR heavier than Buck Mason?
It depends on the Buck Mason shirt. HIGHR’s Heavy Tee is approximately 220 GSM. Buck Mason Toughknit is around 200 GSM, so HIGHR is slightly heavier. Buck Mason Field-Spec is 310 GSM, making it substantially heavier than HIGHR.
Which is better for everyday wear?
HIGHR has the stronger everyday heavyweight balance. Its fabric is substantial without going as far as Field-Spec, and its fit is designed around body room and repeat wear. Buck Mason remains compelling if you prefer a classic silhouette or different fabric options.
Which is better for shorter men?
HIGHR has the advantage because it offers a dedicated Short Heavy Tee for men 5'9" and under. That allows shorter customers to reduce body length without necessarily sizing down in the chest.
Which is better for tall men?
Buck Mason Field-Spec has the advantage because it offers a Tall option. HIGHR currently uses Short and Regular lengths rather than a dedicated Tall system.
Which is better for larger men?
HIGHR reaches 3XL and combines that range with a roomier everyday fit philosophy. Buck Mason Field-Spec currently tops out at XXL.
Which is better for muscular men?
HIGHR is useful if you want more chest and torso room without excessive tightness. Buck Mason Field-Spec is compelling if you want dense cotton and a classic silhouette across a muscular frame. The best choice depends on your preferred fit.
Which is better for a dad bod?
HIGHR has the clearer advantage because the shirt uses substantial fabric plus room through the body rather than relying on a tight torso fit. That can create a cleaner drape over the stomach.
Is Buck Mason Field-Spec heavier than HIGHR?
Yes. Field-Spec is 310 GSM, while HIGHR is approximately 220 GSM. Buck Mason wins comfortably on sheer fabric weight.
Is Buck Mason Toughknit heavier than HIGHR?
No. Toughknit is approximately 200 GSM, while HIGHR is approximately 220 GSM. HIGHR is slightly heavier.
Is Buck Mason made in the USA?
Some Buck Mason T-shirts are. The Toughknit Classic Tee is currently Made in USA. Field-Spec is currently imported. Country of origin therefore depends on the specific Buck Mason style.
Is HIGHR a good Buck Mason alternative?
Yes. HIGHR is especially relevant if you like premium substantial T-shirts but want something heavier than Buck Mason Toughknit, less extreme than Field-Spec, shorter-length options, more body room, and sizing through 3XL.
Conclusion: HIGHR Is the Better Everyday Heavyweight T-Shirt for Most Men
Buck Mason makes very good T-shirts.
Its strength is range.
Toughknit gives you a 200 GSM Made-in-USA everyday shirt.
Field-Spec gives you an extremely substantial 310 GSM heavyweight tee.
Other Buck Mason collections give you lighter cotton, slub textures, vintage-inspired finishes, and different silhouettes.
That makes Buck Mason particularly appealing to the customer who wants to explore T-shirts as a category.
HIGHR takes a different approach.
Its Heavy Tee is more concentrated.
6.5 oz cotton.
Approximately 220 GSM.
22-singles.
100% combed cotton.
Room through the body.
A reinforced ribbed neckline.
Shoulder-to-shoulder taping.
Side seams.
Double-needle hems.
Preshrunk construction.
Short and Regular lengths.
Sizing through 3XL.
And a current single-shirt price of $54.
That combination is why HIGHR gets the recommendation for everyday heavyweight wear.
It is heavier than Buck Mason Toughknit.
It is easier to wear regularly than the 310 GSM Field-Spec.
It gives shorter men a dedicated length solution.
It extends farther into larger sizes.
And its entire product philosophy is built around creating structure without requiring an aggressively tight fit.
Buck Mason is the better choice if you want the heavier shirt, a Tall option, domestic Toughknit production, or a larger menu of T-shirt styles.
HIGHR is the better choice if you want one substantial tee that can become the default.
For most men building an everyday heavyweight rotation, that focus gives HIGHR the edge.